by Moon | May 2, 2023 | Blogging, Content, SEO
What a question! As Google’s search engine has evolved to understand and rank your content better, bloggers and niche site owners need to evolve their keyword strategy for each post. As complicated as it all sounds, it’s not. After thoroughly testing this...
by Moon | Dec 16, 2022 | Blogging, SEO
Here we goooooooooo again! Google JUST updated its Search Quality Guidelines to reflect an added E to the already existing E-A-T. Since E-E-A-T is an update to E-A-T, the original article is updated here: Google’s E-E-A-T. What does E-E-A-T stand for? E-E-A-T...
by Moon | Dec 6, 2022 | Content, Guides, SEO
In the last 10 years, I’ve had the pleasure of focusing on on-page SEO including internal linking and directly seeing how MUCH of an effect they can have on your blog when it comes to improving rankings but like anything in SEO, you have to know how to do it...
by Moon | Nov 30, 2022 | SEO
Have you seen a small blog or niche site outrank a huge brand or site? Well, if you have ever wondered how that is possible, well, let me introduce you to topical relevance! What is Topical Relevance? Topical relevance is a process that search engines like Google...
by Moon | Nov 25, 2022 | SEO
Crawling and indexing are something that search engine “bots” to discover and catalogue content on websites and blogs in their index so they can be ranked and served for relevant keyphrases. Let’s rewind a bit and talk about the epic job that...
by Moon | Nov 10, 2022 | Content, SEO
Updated 12/16/2022: Google has updated E-A-T to E-E-A-T and no, it’s not an April Fool’s joke. Before you read about E-E-A-T, it is a good idea to read this article first, as it is the basis to Double E-A-T. E-A-T has nothing to do with my hunger or...
