Are you trying to launch a blog or niche site but don’t know how many blog posts you should have before going live? Well, it’s a common question asked by many novice bloggers and website owners. In fact, I asked this same question of myself when launching Affiliate Phoenix. The number of blog posts you write before launching your website is crucial as it sets a tone for your online presence.  But how many posts should you have ready to go, to be published on the day you launch your site? Let’s dive in and find out.

How Many Blogs Posts Should You Publish When Launching Your Site?

how many blog posts for seo

I hate to disappoint you but there are no “right” answers. However, after setting up countless blogs and niche sites, my ideal number of content to launch a site with is 10-15 blog posts plus your core pages. There are a couple perspectives to take in here so I’ll be discussing them in length.

In the past, for my niche blogs and sites, I’ve wanted to publish “as much content as possible” at the launch of the site and it’s also true that the more content you have, the faster you publish it, the faster you can see crawling, indexing, ranking, and traffic from your efforts.

While it’d be amazing to have 50-100 blog posts when launching a site, that’s months of work!  If you can pull it off, awesome, but in a fair amount of cases, what ends up happening is that the writer gets burned out and then the launch of the site gets delayed.  You get stuck in a loop that has no end.

If you can’t hire other writers or create dozens of articles, that’s okay. What you should do instead is launch your blog with its core pages and about 10-15 blog posts so when you launch it, Google has enough pages and posts to start crawling and understanding what your niche blog is about.  Then, once you announce it on social media and people are checking out your blog, there is enough content to keep their interest.

In most cases, I’ve learned to launch a niche blog as soon as possible with a total of 15 blog posts because when I tried front-loading the content, I found myself delaying projects and wanting to launch with dozens more articles.  I’ve had more success just starting and announcing my sites because it forces you to stay committed to them.

5 Tips to Keep in Mind When Launching a New Blog

Following are five tips to keep in your mind when you’re launching your new site:

#1. Quality Over Quantity Of Articles

To begin with, it’s essential to remember that quality over quantity is key when it comes to publishing your articles. While it’s good to have a lot of content on your new blog or site, it’s equally important to ensure that the content is valuable and well-written. In fact, focusing on quantity instead of quality is a huge mistake as Google is noticing and de-ranking old, thin, or content that’s not good.  I have personally worked on sites where once the content is improved, Google rewards those sites for the quality content.

Generally speaking, it’s good to have around 10-15 posts on your new website before launching. These initial blog posts can help you introduce what your site is about, show off your expertise, and have enough content on it to get the ball rolling nicely.

#2. You Want Your Audience To Know What Your Site Is About

The reason I publish my core pages on a site (about, contact, privacy policy, etc) as well as at least 10 blog posts is so that I have enough content to share for a few weeks while I set a schedule for new content. Also, once someone starts reading one of your articles, there are a few others they can jump to and read as well.  It’s all about keeping their interest in your content and leaving with a good impression of what the site is about.

#3. You Want Search Engines To Understand What Your Site Is About

Having a few posts to launch will not only helps people who are checking out your site to understand what your site is about but also helps Google and other search engines understand it as well.  The more articles you publish, the more you are covering the topic overall and that’s a plus when it comes to being rewarded by search engines.

#4. After Your Initial Launch, Publish Blog Posts On A Weekly Schedule

It’s also important to remember that when you launch your website, you’ll be able to add new content regularly. Whether it’s two articles a week or 10, commit to adding new content on a regular schedule. Having a consistent schedule will help you maintain a regular readership and help things from a search engine optimization perspective.

#5. It Takes Time To Build Your Audience So Think Long Term Instead Of Short Term

If you only have a handful of pages and posts up, don’t worry. It takes time to build up a site or blog and unless you have the resources to hire writers or work on your website full-time, it’s really difficult to launch a site with dozens of articles.  If you adhere to the schedule of posting 1-3 posts a week (whatever works for you), you’ll be adding to your newly launched digital asset.  Your long-term strategy is way more important!

Isn’t the More, the Merrier True Here?

the more content, the better

Of course! If you have the resources to produce more content at launch, then go for it.  Theoretically, the more content you have, the better from a SEO standpoint:

  • More content means Google can understand your site better
  • More content should get crawled, indexed, and ranked faster than the slow and steady approach
  • Quick ROI if you have a goal in mind

If you have the resource, don’t hold back. If you don’t, being consistent will get you there.


In summary, there is no right or wrong number of blog posts to write before launching a website.  The more you have, the merrier but unless you have the resources, this can be a trap many people fall into and delay the launch of their site.

It’s important to focus on quality over quantity and ensure that the content you publish is valuable and unique.

However, having 10-15 well-written blog posts can help introduce your website’s niche and is a sweet start.

Remember, launching your website is just the beginning. You can add new content regularly and build an awesome blog within a year’s time.